persona

User Personas

Responds to week 5 lecture pod

Definition

User personas is the representative of your users that is vital to developing a interactive product. They will help you to describe the audiences who use your product and enable you to efficiently identify and communicate their needs.

The most important aspect of user personas

Before creating your own personas for your interactive products, it is crucial that you fully understand your target audience. The essential of creating your own personas is to identify:

  • Goals
  • Behaviour patterns (How they reacts using the product)
  • Attitude, skills and enivronment
  • What platform they prefer to use and interact it on? (Desktop, tablet or mobile)

To further expand the understanding and insight of your interactive products, it is useful to question the users based on:

  • Personalities/attitudes (what type of a person is or how they reacts)
  • Likes
  • Dislikes
  • Interest/hobbies

Further questioning your users will give you more insight into how they approach your products so you can design a better experience to give them what they need.

My example of user persona for my project

My 1st user persona created from Zumio
2nd user persona created from Zumio

Week 5: Studio Activities

Dave Smith persona & moodboard

Firstly before getting started on the user persona for my project, completing this mini exercise has helped me to give me the quick insight of what is user persona and how/why is it important in the design process of developing an interactive product for the target audience.

Dave Smith User persona


Dave Smith mood board based on his interest/lifestyle

Process & Content in Interaction Design

Response to Week 2 lecture pod

Design processes in interaction or interactive designs are essential for testing and producing digital products to support today’s societies. It is very important for designers and researchers to develop their products involved in many processes to achieve the desired goals for the user to experience it successfully.

This is a new and modern way of the design process. It will give the designers a more streamlined approach of producing products for their clients to have the best user experience (Zurb, n.d). 

Upon preparing for the prototype, it is very important to take this process considering: what people are trying to do, how they may try to do it, what gets in the way or helps and where they might be doing it. For example, to confirm the transaction or see if you had enough money to spent, you log into your bank account in your phone or any ATM machine with protected security such as password, fingerprint ID or face ID to open it. It is apparently useful for those who are out shopping or in certain situations where they needed to spend. 

ZURB — Product Design, Interaction Design & Design Strategy. (n.d.). Retrieved from https://zurb.com/word/design-process
Putting Personas to Work in UX Design: What They Are and Why They’re Important. (2018, February 21). Retrieved from https://theblog.adobe.com/putting-personas-to-work-in-ux-design-what-they-are-and-why-theyre-important/

Another essential part of this process is to states your target audience and ask someone to be your persona so they take part in the user experience with your prototype. They can help you with decision-making by understanding the client’s point of view on this prototype to allow your design process to run smoothly and finalising it.